Size can be an extremely relative affair. Trying to thread a needle? The piece of string might as well be a tree trunk. Attempting to tell the story of your country one travel article at a time? You might as well be a grain of sand on a beach. Conservation, just like any other industry, is not immune from lure of the larger, sexy projects but if you dig a little deeper it’s interesting just how some of the smaller conservation areas play a much larger role than one would think. So does size really matter? I’m in to find out.
Shaba for me has always been much like a village rumour; you’ve heard it but you don’t know anyone who personally witnessed what actually went down. As pertains to camping you kind of hear it mentioned now and again, see a picture here and there but it never coalesces into anything solid or tangible. Turns out when there’s little to no information about a place sometimes there’s (a couple of) reasons why that is…
Running a successful camp or lodge in Africa is a taxing and trying business by any means. Competition is high, tourist numbers are low and the local population can be pesky and troublesome what with their goats and lack of disposable income.
However after trawling a large cross section of lodge and camp websites in Africa over the past couple of years, according to the rules of the internet I hereby declare myself an expert on this matter and all scribblings here should be treated as gospel. I believe I have come up with a matrix, nay, a financial elixir of sorts that will have you raking in those tourist dollars in no time should you decide to go down this line of business. The points below can be applied both to your marketing and camp in equal measure.