Foreword

Running a successful camp or lodge in Africa is a taxing and trying business by any means. Competition is high, tourist numbers are low and the local population can be pesky and troublesome what with their goats and lack of disposable income.

However after trawling a large cross section of lodge and camp websites in Africa over the past couple of years, according to the rules of the internet I hereby declare myself an expert on this matter and all scribblings here should be treated as gospel. I believe I have come up with a matrix, nay, a financial elixir of sorts that will have you raking in those tourist dollars in no time should you decide to go down this line of business. The points below can be applied both to your marketing and camp in equal measure.

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