We live in the information age, whether it’s ‘Peeling A Banana: You’ve Been Doing It All Wrong!’ or Biggie Smalls educating us on the fact that “Miami D.C prefers Versache”, something we can all honestly admit we didn’t know. I wonder though how many in the tourism industry use available statistics to steer their businesses? Especially for the smaller to mid-sized businesses and operators for who(m?) resources have to be deployed in the most effective manner possible. I take you through the Kenya National Bureau of Statistics recently released Economic Survey covering the year that was 2015 in Kenya’s tourism with my thoughts and totally unsolicited opinions attached.